Localisation at the Speed of Light
The ability to serve your global market and treat this market as if it were "local" is a daunting task for any organisation. The Wide-Area-Network (WAN) has become one big virtual Local-Area-Network (LAN). Buzzwords used to describe a faster, shrinking world of instant communications is "Glocal" (global made local). The latest buzzword to describe how a company communicates to its global customer base, corporate branches, etc., is "Localisation". The common accepted vehicle for communicating the above in real-time is accomplished over a browser-based web environment.
And so, the ability for websites to cater, for example, to a company’s differing national languages and cultures in their global markets has become ever more critical. Traditional methods such as applying changes to a company’s website offsite or in an outsourced environment takes time not to mention having to translate these messages to suit a local market. Overall, this significantly increases your bottom timeline. You want to reach your market yesterday, not tomorrow.
EasyConsole CMS enables you to dramatically decrease your website changes and timeline without having to go offsite or to outsource. EasyConsole CMS enables you to apply SME and Enterprise-sized, cross-corporate, global changes instantly. Content and Customer Relationship Management information is made Localisation-ready in a heartbeat. Business communications on a global scale via your website is accomplished at the speed of light.
EasyConsole CMS (Content Management System) and EasyConsole CRM (Customer Relationship Management) comes fully equipped with mutli-lingual engines to serve your existing and growing corporate needs. They are also equipped with build-in country detection tools to automatically adjust content depending on current location of visitor.
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